‘Setting That Works’ in Oakland June 5

[Note: This event has been rescheduled from April 3 in Berkeley to June 5 in Oakland.]

On June 5 at 6 pm, I’ll be leading a two-hour workshop for the California Writers Club in Berkeley — Setting That Works: How Memorable Setting Can Advance Plot, Reveal Character, Echo Theme, and More. We’ll be gathering at WeWork, 1111 Broadway, Oakland. (If you were at the CWC Marin meeting this past November, you saw an earlier version of this workshop.)

We all know that the primary job of setting — in fiction, memoir, and narrative nonfiction — is to immerse readers in the scene. So they can visualize it, feel it, smell it.

But the most memorable and effective setting is more than a pretty, or gritty description. It’s lean and strong because it’s working hard. Doing two or more jobs. Not just showing the reader where the story is taking place, but also advancing your plot, unifying various elements of your story, revealing character, echoing theme, setting mood, and more.

In this hands-on workshop, we will review the different ways setting can strengthen your story, and do several writing exercise putting what we learned into action.

One of the most common jobs of setting is defining, revealing, or changing character. For example, in Larry McMurtry’s western, Lonesome Dove, the characters are so defined by the setting, they almost couldn’t exist elsewhere.

The story follows two retired Texas Rangers and their fellow cowboys as they drive a cattle herd from Texas to Montana, facing bandits, Indians, disease, and the harshness of the landscape. The challenges of the Old West breed a certain kind of character — a loner, macho, self-reliant, independent.

You can read about the other jobs that setting can do in Setting That Works: How Memorable Setting Can Advance Plot, Reveal Character, Echo Theme, and More.

Sign up here.

 

‘Readers Expect Structure — They Get Antsy If It’s Not There’

A Conversation with Author, Coach, Editor, and Teacher C.S. Lakin

C.S. Lakin is an author, coach, editor, teacher, and more, and on March 24, she’ll be presenting “10 Key Scenes That Frame Up Your Novel” at Book Passage, a workshop for the California Writers Club Marin. (Find out more and register at cwcmarin.com.)

Earlier this week, I spoke with her on the phone — she lives in Morgan Hill —  to learn more her about her writing and her workshops.

When she answered the phone, she said, “This is Susanne.”

Q: I assume Susanne is the “S” in C.S. How did you come to be called C.S. when you so enthusiastically call yourself “Susanne.”

I started writing fantasy and used a pen name because many fantasy fans are male and most of my protagonists are male. I wonder if J.K. Rowling would have been as successful if she wrote under the name Joanne.

Q: My first question, well, my second one now, is about you — your journey to becoming a writer, editor, teacher. How did you come to focus on structure?

First of all, I’m very excited about doing this workshop. I look forward to meeting you all.

I’ve been writing for 30 years — it took me 23 years to get my first book contract. As for what got me started, well, I always loved editing. When I started doing that professionally, about 14 years ago, I got all riled up because I had clients who wanted me to polish their novels, but so many of them were structured poorly. The premises didn’t hold up. The characters didn’t ring true. All those important foundational elements were subpar. I was being asked to put frosting on a bad cake.

I began focusing on critiquing — not line editing. I’m interested in story. Novels have an expected structure, very much based on five turning points. Most writers know them intuitively, but they don’t necessarily think about them.

I encourage writers to take a different approach — what I call a layering method. We start with your first ten important scenes, then layer in the next ten.

Q: Can you give a sneak preview of one of the ten scenes you’ll be talking about?  

Most writers know you have five turning points — an inciting incident, midpoint, dark night of the soul, climax, resolution. We’re going beyond that.

Michael Hauge, a Hollywood story consultant, says that modern stories are simple: they’re about one character pursuing a short-term goal. Every movie and every book has this same basic structure. You start with the setup, and then you go to your inciting incident, which triggers the story, moves the character out of what they were doing. If it’s a mystery, that’s when the dead body shows up.

Unfortunately, all too often, beginning writers spend half the book doing backstory.

Q: How do writers harness the formula without making it too formulaic? We’ve all read books or watched movies where the formula is too obvious.

People love formula. If you write Harlequin romances, there’s a strict formula. The danger is trying to be too original and rejecting the formula. Readers expect structure. They get antsy if it’s not there. They know intuitively there should be an inciting incident early on.

I used to buck the whole idea of structure. I wanted to be original. I didn’t understand structure is not only necessary but desirable. Think about a building. If you follow engineering principles — foundation, shear walls, and so on, you can create a basic structure that could turn into a fancy house, a restaurant, a museum. How you style it is what makes them different. But they all have that solid foundation.

Screenwriting is extremely precise — if you’re writing a two-hour movie, it’s 120 pages. A page a minute. When you turn to page 60, the midpoint must be there. When we watch movies, we’re so trained, we expect the midpoint right at that moment.

I’ve become a firm believer in structure after critiquing hundreds of novels.

Q: What are you writing these days?

I’m writing a sci-fi thriller called Lightning Man, so I’ve been reading and diagramming books. Best sellers.

I wrote a summary of each of six books, mapped out each scene. Across the top, I wrote scene 1, scene 2, scene 3, and so on. And then a scene synopsis for each book. I could see that what happened in all six books was the same. Usually, the first scene was high action that highlighted the protagonist, showcased their skills, abilities. Then the next scene something happened that changed everything, kicked us into the story.

The twist in Lightning Man is that the protagonist, who has been struck by lightning many times, has suffered memory loss, and he doesn’t know, until the end, that early in his life, he killed his 9-year-old brother while out on a boat. He thinks he’s an only child. He is angry at his parents for splitting up, but he doesn’t understand why. Meanwhile, I’m dropping hints along the way that tell another story. Other people know about what happened with his brother, but he doesn’t. Until he does.

Q: One last question. You’ve written dozens of books. You’re a writing coach and editor and blogger. You teach workshops. When do you sleep?

I sleep plenty. I also write fast. A lot of times I’ll write a novel in two or three months. I pick up an index card and write the scene. That’s because I’ve already mapped out the structure.

As important as structure is, I would add that there are two equally important things you need. One is an amazing concept. Something unique. If I tell you my elevator pitch, you should say “wow.”

I recently wrote a dark comedy The Menopause Murders. The protagonist is a woman suffering from menopause, and when she kills people, it relieves her symptoms. Her husband is the lead detective assigned to catch The Tacoma Terror. That’s a wow premise. He knows it’s her. She knows he knows. It’s a comedy. I have a co-writer, a very funny man. The book has publication offers, and you can see a sneak peak at themenopausemurders.com.

The other thing you need is a twist. Something surprising at the end of the story.

Like The Sixth Sense. Like The Planet of the Apes, where Charlton Heston discovers the Statue of Liberty in the sand, and we learn that the planet of the apes is really Earth.

You want to have this I-didn’t-see-that-coming moment.

Q: Like Scott Turow’s Presumed Innocent?

That’s exactly what I was thinking of. A great twist that’s at the heart of the book. Something that the reader does not suspect but almost seems inevitable once you see it.

Q: But how do you create that twist? I’m thinking about the novel I’ve just about finished, which has a strong premise, but no twist as dramatic as Presumed Innocent.

The trick is how can you make things seem different than they really are.

A great example is Jodi Picoult’s My Sister’s Keeper. The premise is that the parents have a young girl with leukemia, and they have another baby for only one reason — to be a donor for the older sister.

The story starts with the younger sister suing her parents. There’s a high-stakes legal battle. In the prologue, we’ve seen this younger sister, Anna, thinking about how she might kill her older sister. We think Anna hates her sister. The twist is that the older sister, fighting leukemia, has begged Anna, please kill me. But Anna doesn’t want to. The beginning is misleading, on purpose. You think the whole book through that she hates her sister, because she’s thinking about killing her at the beginning. But the author misleads the reader, so the twist is surprising. That’s what I’m aiming for in Lightning Man.

To fool your reader, you might make a list of things readers assume. What can you make readers think it’s true, when it’s not?

[Register for “10 Key Scenes That Frame Up Your Novel” here.]

The Puzzle of Book Cover Design — An Interview with Andrew Benzie

Andrew Benzie, who will be presenting at the February 24 meeting, is a book cover designer and marketing strategist. I spoke to him on the phone recently to find out more about how he got where he is and how he does his work. (His presentation is on “Promoting Your Book: Building a Successful Marketing Strategy,” though many of my questions pertained to book cover design, which is only one piece of marketing your book.)

Q: How did you get into book cover design?

It almost kind of found me. I was in print design for years—corporate work—and the first book I designed was my dad’s. The cover and inside layout.

Most of the work I get comes from word of mouth and client recommendations. Obviously, there’s not a lot of repeat business—most people take years to write a book. I do a lot of speaking events and I’m also on the board of the Mt. Diablo California Writers Club.

Q: What attracts you to book cover design?

I really enjoy the actual designing process, each cover is kind of like a puzzle. And working with creative people, authors, to create something that’s powerful—to help them see their dream come true.

There’s nothing like seeing their faces when they hold the book in their hands for the first time.

Q: Take me though the process from initial contact to finished product.

The first thing is we decide what size the book. Usually 5 1/4” x 8” or 6” x 9”. We look at other books in same genre. And we find covers the author likes. Half the time the author has photos or an idea in their head.

We’ll often look at stock photos, find an image that works, and go from there.

Q: Do you need to read the book? How do you know enough to design the cover?

I ask the author for a brief description of the story. That gives them a chance to practice their elevator pitch. I figure out some appropriate typeface for the genre, whether it’s romance or sci-fi. I work up a couple of ideas and post them on a private site.

Mostly we work through email. I often use stock photos—I’ll do a search and send the author some potential images. Finding prospective images can take a while. I often have clients go to a stock photography site and search for images they like. As much as possible, I keep them as part of the process. I want them to be happy with the cover.

Ideally I can get the feel what the author wants. Most authors want to talk about their book, it doesn’t take a lot of encouragement.

I do the front cover first, then once they sign off on that, then incorporate front cover elements into the back and tie in the spine. I like it when I can find an image that wraps around the spine and back.

We have a blurb and bio and sometimes a photo of the author on the back, so there’s often not much room for a large image on the back. I often use part of the front cover image.

On a recent book I designed and published the author wanted some hands with paint on them on the top and bottom of the front cover. On the back, the hands were enlarged in the background.

Q: How do you figure out the fee?

I work for an hourly rate and provide a ballpark estimate. I try to adapt to what each client needs. I do as many revisions as my clients like. Usually I start by presenting one or two ideas.

Q: How do you persuade people to pay for a cover design?

I sometimes see people who who have spent a lot of time writing their book, then have a friend with photoshop and clip art come up with a sub-par cover design. A weak cover can guarantee that you’re not going to be taken seriously. I strongly suggest for a couple of hundred dollars to have a professional create a cover that reflects well on the work they’ve done writing the book. I encourage authors to produce the best possible product possible, that means professional editing and design.

I’m a one-stop shop for design—I can do the cover, the interior layout, business cards, bookmarks, websites, etc. I don’t offer editing, but I know a number of great editors that I can recommend. I also consult with my clients on branding and marketing.

Q: And when you’re not designing book covers?

I play drums in a jazz band and electric bass in a rock band. I perform about every three weeks of so. Our jazz band, Lewiston Jazz, has been together for ten years. We perform originals songs and jazz standards.

‘The 10 Key Scenes That Frame Up Your Novel’ [Special Workshop March 24 with C.S. Lakin]

[REGISTER HERE]

In March, we’re hosting a special workshop with C.S. Lakin—"The 10 Key Scenes That Frame Up Your Novel."

You’ll learn:

  • How to know exactly where to start your story and how to set up your premise
  • What the ten key scenes are that serve as the framework for your novel
  • What pinch points are and why you need them
  • How to craft those essential twists
  • Why your protagonist’s goal is the key to great storytelling
  • How to bring out your story’s themes

Don’t guess what scenes you need in your novel. Don’t guess where your scenes go. With the method, you’ll guess no more. You can write terrific novels, every time, if you layer your novel following this blueprint!

Dive deep into novel structure with writing coach¨ editor¨ and award-winning blogger and author C.S. Lakin. She has led this workshop for many other CWC branches and she's fiction track director for the San Francisco Writers’ Conference.

Space is limited. To reserve a space, fill out the form below and pay via PayPal.

(Here's the handout you'll be filling out during the workshop — 10 Key Scenes.)

Pay via PayPal.
Register for 10 Key Scene Workshop

Promoting Your Book: Building a Successful Marketing Strategy

In February, we welcome book designer and marketing strategist Andrew Benzie, for "Promoting Your Book: Building a Successful Marketing Strategy"

There’s never been a better time for authors to publish their work, but unless you’re Steven King, you have to market it. Andrew Benzie, publisher, designer, author, and owner of Andrew Benzie Books, will discuss how to brand your book, increase its visibility, build a successful marketing strategy, and promote and sell your book.

The Hero’s Journey and How It Serves as Blueprint for Transformative Stories

Mythologist Joseph Campbell believed that there was a myth that crossed all cultural barriers—the Hero’s Journey, which he described in The Hero with a Thousand Faces.

David Kudler, publishing director of the Joseph Campbell Foundation, and author of Risuko: A Kunoichi Tale, will discuss Campbell’s concept of The Hero’s Journey and how it can serve as a blueprint for creating an enduring, transformative story.

Opening Act, at 1 pm, will be "Write a Killer Book Blurb." (What is the Opening Act?)

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